This past couple of classes been very interesting and has a lot to do with things that I have been thinking a lot lately. Everybody has a little of insanity inside. When we have a chance to get to know people deeply, looking closely, we can see uncertainty, lack of emotional balance in different areas and insanity, even the most down to earth and the most powerful people. What differs the successful and not so successful ones in the ability to be confident, to keep your emotions balanced and to take right decisions building which is called personal marketing - branding yourself.

The question presented is very interesting: What do and how we explain a decision that make sence in the predicably irrational way but does not make sense in the traditionally rational way? I try to be as rational as I can in my decision, but of course it is part of the human nature and it is important for a leader to trust his/her own instincts while making decisions. It is all about how you present, how you handle the situation and how you get others involved. Innovation and the most exciting findings came to life when people start thinking and acting in a non tradicional ways, figuring out different approaches and being passionate about something.

Of course, some of those decisions can backfire and which differ a good leader is the ability to, when failure happen, recognize, debrief and fix it. It's important to recognize when someone have a better idea or that a decision taken was not the smartest one.

Usually when I take a decision moved by passion instead of being rational, I analyze the situation and (1) if I recognize that it was not a smart move, I think about how I should have handled, I communicate w my team and supervisors and move forward or (2) if the idea makes sence, although not the most rational one, I do go  forward trusting my instincts and convince people about the importance of "thinking outside the box" and things work! I convinced my group that we should bring a run-way show w real models to class to present a marketing project, and although it was not the most rational decision, it was wonderful! Full grade, full attention from class, full level of creativity, and full satisfaction from the team members, professor and classmates.

I remember one time where my boss told me that I should be more strict and handle a customer firmily, not trying to please her but actually invite her to leave and don't come back to store. This particular trouble maker client was known for insulting my employees and make a "show" in store. This particular time she offended a client making a racial comment and I should invite her to leave the store right away, unfortunately that was not my approach and the employee did not feel protected by me or the company. Of course I did not know about the racial comments that she made otherwise I approarch would be different.

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